Today, millions of individuals like us spend so much time on their computers and phones using application to build, create, and connect with other people. These apps have already become an integral part of our daily lives whether it be during our free time or when we’re at work. It’s hard to imagine ourselves living without them as they have enabled us to become efficient in doing most of our tasks that we’ve developed a over dependence on them. This may be a good or bad thing depending on your perspective but nevertheless, we continue to progress because of innovations in technology; However, the rapid proliferation of software and applications has led to a general drop in their quality as get to see more and more of blatant clones and rip-offs of other established programs. Nowadays, we’ve seen a lot of companies that create software just so that they can milk their users for some money, rather than provide them with a quality user interface and experience.
Finding a good app nowadays has become very difficult, and thus more people have been resorting to reviews from actual users in making purchase decisions. An opportunity arises from this new market and if you’re skilled enough to do it, you can actually make profit by helping people make better decisions. If you are adept in using software and applications for various devices, you tap into your expertise and possibly make a career out of it by finding ways to monetize your reviews. If you feel like helping people out, this can be done as simple as putting up a blog, get people to visit it, and put up some relevant ads on it. If you become popular enough, companies may offer you a sponsorship and ask you to review their software. With the potential income you can earn from this sideline, you can use it to buy more software or even making a whole career out of it. See, it’s a win-win situation for you and people out there trying to find good programs. Although there are many software review sites running, most of them are monotone and highly impersonal, which is why building a website that offers very insightful reviews on software will help differentiate you from others. Given your expertise, all you need to know now are creating blog like yours.
How can you make your software review website visible and entice the audience to listen? We suggest that you can do some research on your own, but this often takes time and a lot of costly mistakes before you can see some success. If you really want to succeed, you need to learn how to leverage the skills and knowledge of those already experienced in the field. But of course, an understanding of the field is essential, that is, you must learn how SEO, or search engine optimization can work. You might’ve heard about it before, but don’t think that SEO is simply putting lots of links and keywords that direct people to your site. That might’ve been how things worked before, but today’s SEO is no more just about keywords. The point is that you need to change the approach quickly, right from the start. Don’t bring your SEO to the table with a spreadsheet of search rankings. In fact, your focus should make an immediate shift from algorithms to the needs of users. The moment you think about improving the search rankings of your website, you should start thinking strategically – step by step.” With this, we made sure to differentiate mere tactics from an actual marketing strategy. A tactic is merely the method you use to carry out a task, while a strategy is the framework of tasks you follow in achieving your goal. Marketing strategies for website are based on this framework, so in order to earn from making software reviews, you have plan out how your website is going to work.
Firstly, you need to make sure you know whom your intended audience since your content will have to be tailored to their needs. In order to do this, you should study your market and try to create a definite profile of which segment of the market you want to target. In our case, we’ve already discussed how people are looking for reviews so they know whether to purchase an app or not. In order to narrow down your audience, ask yourself about whether your making reviews for a specific operating system, or if you’re catering to both Mac and Windows users. Once you got your audience down, you need to find what they’re looking for. What’s the most popular app on the market right now? What’s the least? Do you know of an app that’s underappreciated but worth more than its price? Do this and look for the most common keywords people use to find what they’re looking for. Once you have these down, you need to make sure you differentiate yourself from your competitors and find a way to leverage your unique value to your audience. There many available tools you can use such as social media, video content, blogs, and others to expand your reach. After doing all of this, you have to measure the performance of your strategy and evaluate the whole thing in order to bring out points for improvement.